Honest advice, transparent fees,
real value

From discovery to clarity

Real value isn’t just in what you gain - it’s how you feel. Empowered to choose. Supported through change. Confident that your finances are working for the life you want to live.

When we meet for the first time, we begin the Discovery Phase. A free, no-obligation conversation to get to know each other and see if we're the right fit. We only move forward if we believe we can make a meaningful difference to your life.

If we proceed, the Engagement Phase begins with a personalised Scope of Work, detailing the services we’ll deliver, the costs involved, and what to expect at every stage - so there are no surprises.

How we define value

At Finura, we define value by asking one simple question: Do the benefits of working with us outweigh the costs?

We aim to deliver measurable value through tax efficiencies, long term growth and reduced volatility.

But every year we ask our clients what they value most. And here's what they say we do best:

Create a personal, human connection with exceptional service

Give you time back for what matters most

Provide a complete financial picture of all assets, not just investments

Keep more of your money through tax-efficient strategies

Show you how competing financial decisions will impact your goals

Reduce your financial stress and overwhelm

Help you filter media noise and avoid costly investment mistakes

Build long-term wealth through structured planning

A fair fee structure that puts you in control

Our fees are not based on you taking out a product or investment with us – meaning you pay for our advice not for what you choose to do with it. That keeps our guidance fully impartial, with your best interests at the centre.

We have no minimum contracts, no lock-ins, and no exit penalties. If we don’t deliver value, you’re free to walk away. We’re paid only by you – never by fund managers or product providers – so you can trust that every recommendation we make is unbiased, transparent, and aligned with your goals.

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Initial advice fees

We charge fixed initial advice fees to create your personalised financial plan, which start from £2,400 for a full review with lifestyle and cash flow modelling.

There are no hidden costs, no surprises; just high-quality, impartial advice to help you make confident, informed decisions about your future.

The initial advice fee covers everything needed for a comprehensive plan:

Gathering and analysing your financial information
Conducting in-depth research tailored to your goals
Presenting clear, actionable recommendations
Putting your plan into action, where required

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Annual advice fees

Ongoing planning and support that evolves with you.

We charge a percentage-based annual advice fee for managing the wealth and investments you hold with us.

Our annual fee starts at 1% and can reduce to 0.5% as your wealth grows.

A comprehensive service, built for long-term clarity and trust.

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Total cost of ownership

Keeping it under 1.5%

We can’t predict markets better than anyone else, but we can control our costs. We’re focused on exceptional value, regularly benchmarking to stay competitive.

Most people aren’t aware of all the fees involved in managing investments. As an advised client, you’ll typically see three cost layers that together make up your Total Cost of Ownership (TCO):

Our advice and planning fees
Platform or custody charges
Fund or discretionary management costs

Our aim is to keep your TCO under 1.5% – highly competitive compared to the largest UK wealth managers while ensuring you get value from every provider involved.

Clear, fair value

We’re always open and transparent about our costs – and if you want to compare, we’ll gladly show you how our fees stack up, so you can see the full picture and make an informed choice. No surprises. No fine print.

Not sure if you’re ready yet? Let’s chat

Understanding whether we’re the right fit starts with a simple conversation. No pressure, no commitment, just a chance to explore how we work and what matters most to you.

Book your free conversation

Fees & Value FAQs

How does Finura charge for financial planning advice?

We operate on a fixed-fee model for our initial planning work. This means our fees are based on the time and expertise required - not the size of your assets. You’ll receive a clear, personalised Work Scope outlining what we’ll deliver, when, and at what cost, so you can proceed with confidence. Additionally, our advice fees are non-contingent, meaning we are paid to deliver your plan - not if you decide to take a product or service with us. This keeps our advice impartial and puts your best interests first, every time.

What are Finura’s fees for ongoing financial planning and wealth management?

For ongoing portfolio management, we operate a transparent, tiered fee structure. Our fees begin at 1% for portfolios up to £2.5 million, reduce to 0.75% for amounts up to £7 million, and decrease further to 0.5% for portfolios above that. We believe this approach ensures you continue to receive exceptional value and alignment as we build your wealth together.

What is included in Finura’s ongoing planning and wealth management fee?

Our ongoing planning and wealth management fee is designed to provide you with comprehensive support as your financial journey evolves. This fee covers regular reviews of your financial plan, proactive wealth management, management of contributions and withdrawals and access to our team of planners whenever you have questions or need advice.

It also includes updates and activity following changes in tax laws or investment markets, coordination with your other professional advisers (such as solicitors or accountants), and access to high level advice from our own professional network covering mortgages, will writing, cash management, foreign exchange and more. In short, it gives you peace of mind knowing your finances are being looked after with expert care, year-round.

Can Finura take over and manage my existing portfolio and plans?

In almost all cases, the answer is yes. Our team will begin by thoroughly understanding your aspirations and assessing how your current financial plan and portfolio align with your goals. We’ll then suggest any necessary changes or, if everything is in good shape, continue to review and monitor your portfolio as part of our ongoing service. By appointing us, you’ll receive both a dedicated financial planner and a client account manager to ensure a smooth and seamless transition, with clear guidance and support every step of the way.

How do Finura’s fees compare with those of other firms?

We benchmark our Total Cost of Ownership - advice, planning, and investment - against the market to ensure it remains highly competitive. Our structure is especially competitive for high-net-worth clients, who often pay more for initial planning advice and ongoing execution with competitors.

What value will I receive for the fees I pay to Finura?

We should reduce your tax liabilities as well as create pathway to maximise returns for the lowest risk. But we believe value is more than numbers. It’s peace of mind, clarity, better decisions, and fewer costly mistakes. Our role is to help you live your best life - today and tomorrow - with confidence in every financial decision.

What happens if I decide to leave Finura? Are there exit fees or restrictions?

We don’t charge exit fees, and there are no long-term contracts. Just let us know in writing, and we’ll turn off your fees immediately - no questions, no friction. We’re here to support you, not lock you in.

Does Finura receive commissions or payments from investment platforms or fund providers?

No. At Finura, we operate with complete transparency and impartiality. We do not receive any fees from investment platforms or funds. We are only remunerated for delivering quality financial planning and advice directly to you. This ensures our recommendations are solely focused on what’s best for you, free from any conflicts of interest.

Honest advice, transparent fees, real value